In a globalised world, international trading is becoming more and more important. Although exporting is a logical progression of local business, many South African businesses are not aware of the advantages of trading globally. Even fewer companies are knowledgeable about the critical
success factors. They are unaware of the techniques and tools available to exporters. This book focuses on the basic information required in this regard and also directs the reader to other sources of information.
This is a practical book that will help entrepreneurs identify and solve the problems relevant to their situation. After working through the book, the entrepreneur will have the basis for an export marketing plan.
Export Issues for the Entrepreneur will also be useful for marketing students who are interested in pursuing a career in international trade. Theory is covered, but the approach is practical, as many of the tasks are directed towards real situations. An Export Fitness Checker – a tool provided by the ITC (WTO UNCTAD) – is included in this
book and can be accessed by using the CD-Rom. Potential exporters should evaluate themselves before reading and working through the book. It will be worthwhile repeating the exercise once you have completed the book. |
